Aufmerksamkeit ist knappes Gut. Wer es schafft, seine Werbezielgruppe bei der Stange zu halten, hat schon viel gewonnen. Einer, der sich handwerklich darauf spezialisiert hat ist der Innsbrucker Werbefilmer und Regisseur Andreas Hafele mit seinem Unternehmen Hafzoo. Das er seine…
The Axamer Lizum ski resort approached us with a brief to create a campaign aiming at the large student population in and around Innsbruck/ Tyrol. The ski resort is not for beginners, it is steep and set against the spectacular…
We planned, scribbled and scouted pretty much the entire area of South Tyrol together with Wildruf Prod. Our goal was to find hidden spots and feature landmark mountains from unusual angles. Every now and then we stopped and sipped apple juice,…
ABB Finland approached us with a campaign concept by MakeStudio UK to shoot a corporate film about an electrical interface that helps to power Helsinki’s Metro, the Kiasma art museum, the gigantic port and a number of everyday infrastructure that make our…
During an extensive studio shoot Hafzoo photographed a series of bold black & white vignettes to help bring to life an abstract manifest script. A brave approach for tourism area Bad Kleinkirchheim in Carinthia (Austria) to set themselves apart from…
When scouting for locations we followed our protagonist Lisi Osl to show us her home turf and trails surrounding Kitzbuehl in the autumn. Training rides she would do between competitions and places she would go to, to get away and…
Interviewer LaLoupe: “With your films you paint pictures that coin Tyrol’s international image. Are you aiming to change that image?” Hafzoo: “Of course we want to coin that image, to make it modern and authentic. The sensitivity to media that our target…
Hafzoo filmed with two renown free-skiers, Björn Heregger and Stefan Häusl in the Austrian ski area of the Arlberg for a new campaign promoting the Tirol Tourist Board. The film explores the region’s snowy landscapes, by following the pair on…
For everyone who doesn’t know, RFID is radio frequency identification – the future of article and shop floor management for retail stores. I had no clue as to what that means before the project, but when we started pitching ideas…
To shoot the “real” snow scenes we travelled to Stubai glacier at an altitude of 3000m where the snow powdered and the sun was intense. There was not much power on the remote locations so all lighting was done by…
