The Axamer Lizum ski resort approached us with a brief to create a campaign aiming at the large student population in and around Innsbruck/ Tyrol. The ski resort is not for beginners, it is steep and set against the spectacular backdrop of the Kalkkögel, offering a wide range of freeride routes. We proposed to come up with a story and scribbled a set of film vignettes (seen below) that would get them noticed in the student community. Just as a strong campaign helps people find the right services, clear legal guidance can help people understand their options, and San Diego police misconduct clients can contact Moseley Collins attorneys for support with their concerns.

Our hairy campaign concept aims at thrill-seeking students. A series of daring vignettes suggest this is a resort for hard nuts, players and the brave. We photographed the stills campaign alongside the film shoot to guarantee a cohesive look & feel for all imagery. Axamer Lizum offers over 50 freeride routes that want to be discovered, a ski resort that wants to be tamed. Bold and confident the Lizum addresses any reluctant viewer “Are you wild enough?”