Swarovski Optik

Companion

Hafzoo concepted and produced an international film campaign for Swarovski Optik. Filmed at the Swedish coast south of Stockholm, it introduces a new lightweight and easy to use set of binoculars called “Companion”. The film addresses outdoor enthusiasts and families, a new audience to Swarovski Optik and connects them with the brand. It celebrates with over 3 million views companionship, togetherness and shared adventures. See the unseen!

Axamer Lizum

Bist du wild genug?

Hafzoo developed a hairy campaign concept for Axamer Lizum ski resort, homing in on the thrill-seeking students in and around Innsbruck/ Tyrol. A series of daring vignettes suggest that this is a resort for hard nuts, players and the undaunted. It offers over 50 freeride routes that want to be discovered, a ski resort that wants to be tamed. Bold and confident the Lizum addresses any reluctant viewer “Are you wild enough?”

VOG Italy

I am Marlene

We are proud to share Marlene! Juicy, delicate and with a passion for the mountains. We put on our boots, teamed up with Wildruf and helped bring to life the vivid script of Viennese agency Demner, Merlicek & Bergmann. Shot in the unique landscapes of northern Italy, also known as SouthTyrol, Marlene’s story evolves around the beauty and harshness of nature and the will of an apple to thrive.

Swarovski Optik

The Curiosity

Reawaken your sense of wonder. Children instinctively know what many of us have forgotten: There is always much more to discover. When you turn the binoculars around and look through them from the “wrong” side, they become a powerful magnifying glass for close-up views! Just bring something very close to the lens and you will be able to see astounding details.

Swarovski Optik

The Story

Something amazing is hidden at the limits of your vision. What will you uncover? Sharing is one of the most rewarding benefits of travelling with binoculars: Pass the binoculars around and share your sense of discovery or start a conversation with a stranger by pointing out what you’ve just seen. What is your story?

Swarovski Optik

Companion

Hafzoo concepted and produced an international film campaign for Swarovski Optik. Filmed at the Swedish coast south of Stockholm, it...

Swarovski Optik

The Curiosity

Reawaken your sense of wonder. Children instinctively know what many of us have forgotten: There is always much more to...

VOG Italy

I am Marlene

We are proud to share Marlene! Juicy, delicate and with a passion for the mountains. We put on our boots,...

Axamer Lizum

Bist du wild genug?

Hafzoo developed a hairy campaign concept for Axamer Lizum ski resort, homing in on the thrill-seeking students in and around Innsbruck/ Tyrol.

Swarovski Optik

The Story

Something amazing is hidden at the limits of your vision. What will you uncover? Sharing is one of the most...

Detego

SlapTag

Hafzoo have experimented, slapped and grooved to deliver a commercial that would leave you intrigued. “SlapTag” was shot for Detego...

Tirol Summer

Trail

Hafzoo followed a mountain bike world champion through wind and rain, aiming to capture an authentic vision of cycling.

Steinmayr & Co.

Jazz it Up

Hafzoo worked with the music of Kad Achouri, a french legend in blending contemporary smooth jazz and french chanson and the international talents of the TanzCompany TLT.

Stubai

Together

We followed the seasons and hiked places in Stubai to capture the many “nooks and crannies” the resort has to offer.

La Dalle

Dance

A project we shot for a lovely bunch of brilliant dancers, featuring the music of the outrageously successful French girl-group L.

Bad Kleinkirchheim

Manifest

Hafzoo helped bring to life a manifest script, drafted like a futurist poem, developed and concepted by MutCreative agency.

Vodafone

1 Cent

Filmed over one very long day, Andreas tells the story of the tiny 1 Cent coin in a campaign concept by JWT.

United Optics

Grösse

For United Optics size matters, especially when it is about the grand choice of glasses and service with the Austrian opticians brand.

Steinmayr & Co.

It's showtime!

Hafzoo developed and shot a film for Steinmayr&Co Insurance Brokers that illustrates their recent partnership with the TanzCompany TLT.

Garmin

The Triathlete

After nearly 1million views of our winter-training films, Hafzoo produces this 3min film for agency Make Studio to head Garmin’s international summer-training campaign with “The Triathlete” .

Target Group Publishing

Wien Live

Our monochromatic film for Target Group Publishing shows how beautiful a colour magazine can look in black and white.

Einwaller

Tiger & Swan

Hafzoo produces a film for Einwaller fashion stores featuring a fusion of storytelling and textures as materials and patterns highlight the range of choice and brands available in store.

Hafzoo offices
Chapter 3 - About

Hafzoo

Hafzoo is a film production company founded by director Andreas Hafele in 2010. Shooting TV-commercials for the past 10 years and winning awards in Cannes and London, Hafzoo aims to produce, creative films for advertising. Hafele’s reputation and career allows him to assemble international creative talent such as award winning art directors, camera men, animators and graphics artists, to work on his briefs and create unique films for international agency networks as well as local businesses.

Andreas Hafele

Andreas Hafele

Focusing on conceptual, humour-based work Hafele has shot films for Swarovski, Mc Donalds and Vodafone and was featured in Creative Reviews talent publication as one of the Creative Futures in Commercials Direction. His soft spot for absurd, humorous situations and use of simple memorable imagery was internationally recognised when he won the Young Directors Award in Cannes 2006 for his film The Sound of Music Television.

Dog & Bone, an episodic short film, which Andreas shot for BenQ-Siemens found acclaim in American Cinematographer Magazine, for its unconventional style and visual approach. Andreas' directing work is handled through a network of international representation.

Chapter 4 - Zoolog
Es zählt das Erzählte
16.04

Es zählt das Erzählte

Aufmerksamkeit ist knappes Gut. Wer es schafft, seine Werbezielgruppe bei der Stange zu halten, hat schon viel gewonnen. Einer, der sich handwerklich darauf spezialisiert hat ist der Innsbrucker Werbefilmer und Regisseur Andreas Hafele mit seinem Unternehmen Hafzoo. Das er seine…

Being wild!
11.12

Being wild!

The Axamer Lizum ski resort approached us with a brief to create a campaign aiming at the large student population in and around Innsbruck/ Tyrol. The ski resort is not for beginners, it is steep and set against the spectacular…

Marlene, daughter of the Alps
06.02

Marlene, daughter of the Alps

We planned, scribbled and scouted pretty much the entire area of South Tyrol together with Wildruf Prod. Our goal was to find hidden spots and feature landmark mountains from unusual angles. Every now and then we stopped and sipped apple juice,…

Shooting Helsinki
03.01

Shooting Helsinki

ABB Finland approached us with a campaign concept by MakeStudio UK to shoot a corporate film about an electrical interface that helps to power Helsinki’s Metro, the Kiasma art museum, the gigantic port and a number of everyday  infrastructure that make our…

Manifest
03.04

Manifest

During an extensive studio shoot Hafzoo photographed a series of bold black & white vignettes to help bring to life an abstract manifest script. A brave approach for tourism area Bad Kleinkirchheim in Carinthia (Austria) to set themselves apart from…

Chapter 5 - Contact
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If you want us to tell your story, feel free to give us a buzz or ping us a mail on:
office@hafzoo.com

Alps

Austria

(Alpine Office)

Römer Straße 171
A-6072 Lans, Tirol

+43 6502 360 851

City

United Kingdom

(City Office)

3rd Floor
207 Regent Street
London W1B 3HH

+44 7719 118 777