Felder

CNC Instinct

Hafzoo came up with a film to illustrate the Felder CNC instinct. Total synchronicity between woodworker and Format 4 CNC machining center. We took it one notch up to show what it is like when you feel at one with your machine.

Axamer Lizum

Bist du wild genug?

Hafzoo developed a hairy campaign concept for Axamer Lizum ski resort, homing in on the thrill-seeking students in and around Innsbruck/ Tyrol. A series of daring vignettes suggest that this is a resort for hard nuts, players and the undaunted. It offers over 50 freeride routes that want to be discovered, a ski resort that wants to be tamed. Bold and confident the Lizum addresses any reluctant viewer “Are you wild enough?”

Felder

Die Kante

For carpenters and furniture makers the quality of the “perfect edge” is essential to the distinguished finishing of a piece. This can only be tested by touching, feeling and rubbing the final product. At Hafzoo we loved this hands-on approach and decided to focus on human feelings and an approaching delivery, to introduce the new Felder Format 4 edgebanding machine.

Ray Fernandez

Documentary

Three Austrians board a plane to Havana Cuba. Sound guru Peter Kollreider, Cuba aficionado Christian Steinmayr and film director Andreas Hafele make it their goal to capture the raw energy that makes Ray Fernandez’ music. This short documentary gives an insight into the recording of the album “Zero Tolerancia” and Ray Fernandez’ unique personality. A portrait about the rebel songwriter and his humble view on life.

Stubai

Stairway

Wir wollen Städter direkt in ihrem urbanen Setting abholen. Wenn sie sich ganz fest nach Schnee und Winter sehnen, dann werden sie vielleicht kreativ und beginnen im Stiegenhaus Ski zu fahren, um dem Winterwunsch etwas näher zu kommen. Leider geht das schief, humorvoll und mit Augenzwinkern versteht sich.

Swarovski Optik

Companion

Hafzoo concepted and produced an international film campaign for Swarovski Optik. Filmed at the Swedish coast south of Stockholm, it introduces a new lightweight and easy to use set of binoculars called “Companion”. The film addresses outdoor enthusiasts and families, a new audience to Swarovski Optik and connects them with the brand. It celebrates with over 3 million views companionship, togetherness and shared adventures. See the unseen!

Felder

Die Kante

We came up with a story to explore the tactile nature of carpenters. More than other craftsmen, woodworkers like to...

Felder

CNC Instinct

Hafzoo came up with a film to illustrate the Felder CNC instinct. Total synchronicity between woodworker and Format 4 CNC...

Axamer Lizum

Bist du wild genug?

Hafzoo developed a hairy campaign concept for Axamer Lizum ski resort, homing in on the thrill-seeking students in and around Innsbruck/ Tyrol.

VOG Italy

I am Marlene

We are proud to share Marlene! Juicy, delicate and with a passion for the mountains. We put on our boots,...

Swarovski Optik

Companion

Hafzoo concepted and produced an international film campaign for Swarovski Optik. Filmed at the Swedish coast south of Stockholm, it...

Detego

SlapTag

Hafzoo have experimented, slapped and grooved to deliver a commercial that would leave you intrigued. “SlapTag” was shot for Detego...

Tirol Summer

Trail

Hafzoo followed a mountain bike world champion through wind and rain, aiming to capture an authentic vision of cycling.

Innsbruck University

Building bridges to the future

Hafzoo took on the challenge to portray the largest education facility in western Austria. Founded in 1669 the University of...

Ray Fernandez

Documentary

Three Austrians board a plane to Havana, Cuba. Sound guru Peter Kollreider, Cuba aficionado Christian Steinmayr and film director Andreas...

La Dalle

Dance

A project we shot for a lovely bunch of brilliant dancers, featuring the music of the outrageously successful French girl-group L.

Bad Kleinkirchheim

Manifest

Hafzoo helped bring to life a manifest script, drafted like a futurist poem, developed and concepted by MutCreative agency.

Vodafone

1 Cent

Filmed over one very long day, Andreas tells the story of the tiny 1 Cent coin in a campaign concept by JWT.

United Optics

Grösse

For United Optics size matters, especially when it is about the grand choice of glasses and service with the Austrian opticians brand.

Steinmayr & Co.

It's showtime!

Hafzoo developed and shot a film for Steinmayr&Co Insurance Brokers that illustrates their recent partnership with the TanzCompany TLT.

Garmin

The Triathlete

After nearly 1million views of our winter-training films, Hafzoo produces this 3min film for agency Make Studio to head Garmin’s international summer-training campaign with “The Triathlete” .

Einwaller

Tiger & Swan

Hafzoo produces a film for Einwaller fashion stores featuring a fusion of storytelling and textures as materials and patterns highlight the range of choice and brands available in store.

Stubai

Stairway

Wir wollen Städter direkt in ihrem urbanen Setting abholen. Wenn sie sich ganz fest nach Schnee und Winter sehnen, dann...

Chapter 3 - About

Hafzoo

Hafzoo is a film production company founded by director Andreas Hafele in 2012. Shooting TV-commercials for the past 10 years and winning awards in Cannes and London, Hafzoo aims to produce, creative films for advertising. Hafele’s reputation and career allows him to assemble international creative talent such as award winning art directors, camera men, animators and graphics artists, to work on his briefs and create unique films for international agency networks as well as local businesses.

Hafzoo: Meeting
Hafzoo: Entry
Hafzoo: Office
Hafzoo: Bike
Hafzoo: Portrait

Andreas Hafele

Grown up on the roads around Europe in the camper-van of his parents, Andreas has a natural understanding of capturing landscape, the outdoors and travel. His style in directing is led by a sharp eye for authentic beauty, sensitive ears for raw field recordings and he genuinely loves casting.

Graduated from the Arts Institute Film School in the UK, Andreas’ work is featured across Creative Review, Shots Magazine and American Cinematographer for his articulated style and visual approach. He won the Young Directors Award in Cannes and his love for filming the outdoors in any rough weather led him on to shoot films for Vodafone, Garmin, Swarovski Optik and Italy’s favourite apple brand called Marlene. Never afraid to get his hands dirty, Andreas wants to make your idea ring true and clear.

Chapter 4 - Zoolog
Machining with BOLT
30.09

Machining with BOLT

When we were planning to shoot CNC machining beauty for Felder, it soon became clear we needed a special camera rig to cover the high-speed milling process in an aesthetically pleasing and graceful way. The Bolt camera robot moves from…

The edge obsession
08.02

The edge obsession

When designing the story for Felder we decided to create a protagonist that can’t escape seeing edges everywhere. It is a selective vision that one adopts when facing significant purchases. We all know the feeling when considering to buy a…

Ray Fernandez production live in Havana, Cuba
12.06

Ray Fernandez production live in Havana, Cuba

January 2020: Three Austrians make their way to Havana Cuba, to produce a long desired recording session with one of Cuba’s most carismatic and prolific singer / songwirters in the legendary Egrem studios. Insurance entrepreneur and Cuba afficionado Christian Steinmayr…

Being wild!
11.12

Being wild!

The Axamer Lizum ski resort approached us with a brief to create a campaign aiming at the large student population in and around Innsbruck/ Tyrol. The ski resort is not for beginners, it is steep and set against the spectacular…

Es zählt das Erzählte: econova
16.09

Es zählt das Erzählte: econova

Aufmerksamkeit ist knappes Gut. Wer es schafft, seine Werbezielgruppe bei der Stange zu halten, hat schon viel gewonnen. Einer, der sich handwerklich darauf spezialisiert hat ist der Innsbrucker Werbefilmer und Regisseur Andreas Hafele mit seinem Unternehmen Hafzoo. Das er seine…

Chapter 5 - Contact

If you want us to tell your story,
feel free to give us a buzz or ping us a mail on:
office@hafzoo.com

Hafzoo Office Innsbruck

Hafzoo Office
Kaiserjägerstraße 10
A-6020 Innsbruck, Austria

+43 6502 360 851