1 Cent

Filmed over one very long day, Andreas tells the story of the tiny 1 Cent coin in a campaign concept by JWT. The Vodafone creatives came up with an idea to give the indifferent coin a new value, in other words, translating its worth into Vodafone talk time.

Andreas designed a series of vignettes portraying the neglected coin, added snips of animation and brought the collage together in the edit. He is very proud of this one … but what a day, phew.