Hafzoo developed a hairy campaign concept for Axamer Lizum ski resort, homing in on the thrill-seeking students in and around Innsbruck/ Tyrol. A series of daring vignettes suggest that this is a resort for hard nuts, players and the undaunted. It offers over 50 freeride routes that want to be discovered, a ski resort that wants to be tamed. Bold and confident the Lizum addresses any reluctant viewer “Are you wild enough?”