Shooting Helsinki
ABB Finland approached us with a campaign concept by MakeStudio UK to shoot a corporate film about an electrical interface that helps to power Helsinki’s Metro, the Kiasma art museum, the gigantic port and a number of everyday infrastructure that make our lifes easier.
Four case studies show how versatile the system called MicroScada Pro is and how quickly it solves problems in the case of an emergency. Shooting in Finland was a great exprience, especially wittnessing that even corporate meeting rooms are each fitted with a sizable Finnish sauna. Being a sauna addict myself, I feel this rule should be made compulory across Europe – it is an ice breaker to discuss spread sheets naked and a good opportunity to let of steam in heated meetings.