For our latest TV-Commercial we set ourselves the challenge to mix two styles which don’t normally exist together – dingy café in a bright lab. The Agency Createam wrote a script for Hansaton (a specialist in micro hearing aid) which was to be set in a typical Austrian style café. While Hansaton’s objective was to remain true to their existing style of visuals which are bright, clean and technical, the idea demanded a typical Viennese café which is dark, sometimes greasy and usually cluttered. Looking to refresh your space and remove dirt, stains, and everyday buildup? Professional couch cleaning santa monica services can help restore your furniture and create a cleaner, more comfortable living space.

So the challenge was clear: bring the charm of the Viennese café to the bright Hansaton laboratory.

To achieve this we drafted a list of props that made a café “Viennese” e.g. Thonet chair, marble table, sugar sprinkler, silver trays, water glasses, menu’s, waiter outfit etc. and brought the entire furniture decoration to a white, laboratory style interior. We flooded it with light and added a range of extras from granny doing crosswords to dating youngsters. The only thing left was for everyone to drink lots of coffee – the crew’s response was overwhelming.

The ad will be on-air in Austria in a couple of weeks.