When presenting ideas for the film I designed a sequence of product shots, echoing si-fi imagery of a traveling space telescope to highlight the USP’s of the more precise, sharper and lighter model of the binoculars. Swarovski Optik liked the concept of a gravity defying space and for the binoculars to float in orbit, so I started working on an animatic.

We recently published an infographic on how powerful video will become. But the future has already arrived. This has been a full-on video revolution year for marketers, using youtube and film strategies for marketing, read the acheter des vues youtube for marketing. According to Wyzowl statistics, 63% of businesses have started using video content marketing. Out of those 82% of businesses feel video marketing is an important part of their strategy. Video is progressing rapidly and will reach new heights sooner than we think. This trend is fueled by 83% of businesses believing that video marketing gives them a good ROI.

Undoubtedly, video marketing is one of the newest additions to your promotion toolbox. You might still have your doubts. Is it really worth to consider using videos for promoting your business? Do you have enough resources to create and use video content in your marketing?

The answer is simple: Yes, it’s worth it. Not only because everyone’s doing it but because video is one of the most versatile and profitable digital marketing tools out there. Here are 8 reasons why you should use video marketing right now.

To complement the product sequence we filmed a live action hawk, the logo of Swarovski Optik and comped it into the film.

The TVC was produced by Solid productions and Make Studio UK were the wizards behind the 3d effects.

Check out Dale Forbes snapping away with the clever snap shot adapter.