Clever & New EL 42

When presenting ideas for the film I designed a sequence of product shots, echoing si-fi imagery of a traveling space telescope to highlight the USP’s of the more precise, sharper and lighter model of the binoculars. Swarovski Optik liked the concept of a gravity defying space and for the binoculars to float in orbit, so I started working on an animatic.

To complement the product sequence we filmed a live action hawk, the logo of Swarovski Optik and comped it into the film.

The TVC was produced by Solid productions and Make Studio UK were the wizards behind the 3d effects.

Check out Dale Forbes snapping away with the clever snap shot adapter.