12 Retail

Social Shopping Experience

The film’s goal is to introduce a positive, up-beat and inspired mood to a presentation that delivers facts and details about the 12 concept store. It portrays the “i-generation” in an authentic and bright light, embracing the store features that 12 will offer.

Our focus was to illustrate how 12’s sharing concept has the potential to generate endless branded traffic (free ad’s) across the web.