Swarovski Optik

EL42 Binoculars

Finally it is on the market, the much anticipated, all-new EL45 – Swarovski’s landmark binoculars that are sure to put a smile on the face of any bird watcher, explorer or big-game hunter.

Andreas designed a sequence of product shots echoing the Sci-Fi imagery of a travelling space telescope, portraying starkly the precise and sharper nature of this lighter model. To complement the product sequence a live action hawk was also filmed to mirror the Swarovski Optik logo. The TVC was produced by Solid Productions and Make Studio UK were the wizards behind the 3d effects.