Heye & Partner Munich developed this concept for a discounted €1 Chickenburger special. Andreas worked with Sabotage Films Vienna and went to cast for a mime actor. He made him study the movements of chicken, got a customised costume made and exposed the hen to the advertising messages of the unbelievable cheap Chickenburger.
The Result was an upset chicken on the streets of Vienna… quite fresh for a company like Mc Donalds.