Running Diary (2min) was shot for agency Make Studio UK and features Steve Way, a British marathon success story training through the winter months.
The campaign concept “Today’s record is tomorrow’s motivation” is designed to motivate and educate people about the benefits of Garmin fitness products and how to get the best out of them. Steve chases his Virtual Racer, a function which the Forerunner 610 running watch simulates to improve his pace.