Filming the coast of Sweden

The Swedish coast is vast and it is hard to pick a particular spot when it comes to pairing a production with a location. One of our key points was to stay close to Stockholm to access talent which we cast in the city and to be close to the airport, so we could fly in and out of the country. Approximately one hour south of Stockholm the coast features the typical skerry, rounded rock formations, surrounded by various nature parks. A skerry may have vegetative life such as moss and small, hardy grasses. They are also rested upon by animals such as seals or birds, though usually not inhabited. The east coast of Sweden, in the Baltic Sea, has many big skärgårdar (archipelagos).

Since the film campaign for Swarovski Optik sets out to portrait a family story, we scouted a waterfront property that could feature as a family home with a boat house and a jetty. Additionally we had to stage a birthday surprise party, so our product, the Swarovski CL Companion binoculars could be introduced as a gift. This gift, the Companion would be shared amongst the family members to experience small adventures in various vignettes throughout the film. Both water and woodland access was easy in amongst the nature reserve since we could hire small and medium sized motor boats from a rental nearby and got instructions as to where we would be allowed to go and access hidden spots. There is remarkable wildlife present at the archipelagos south of Stockholm ranging from white-tailed sea eagles to seals, otters and many more, ideal to set-off on a trip with binoculars. The narrative of our film closes on a log-fire scene, featuring all family members telling the stories that each of them experienced with the binoculars.