Interviewer LaLoupe: “With your films you paint pictures that coin Tyrol’s international image. Are you aiming to change that image?” Hafzoo: ”Of course we want to coin that image, to make it modern and authentic. The sensitivity to media that our target audience has is much higher than we like to think and the observers immediately notice whether you’re trying to sell them a fabricated image or whether you’re taking them seriously. We think you can only win with honesty. The images of the endless blue sky, with the sun shining on the mountains – they are simply worn out!” More of our content on Lisi click HERE.